- RED DOT WINNER 2011
Velites
Made not born
Building a global B2C brand within a sector as demanding as high-performance fitness starts from the ground up: the product experience itself.
We began collaborating with Velites in 2015. At the time, the company was a startup founded by four entrepreneurs with a very clear understanding of athletes’ real needs. From day one, we integrated closely with their team to shape their early developments, bringing the industrial rigour needed to ensure their ideas performed flawlessly within demanding training environments.
From that technical foundation, we’ve supported the company throughout its entire journey. Step by step, we’ve helped structure their product portfolio, conceptualising each new piece of equipment to build a coherent and recognisable brand identity. Over the years, we’ve worked as one unified team, ensuring that every new product line remains true to the essence of the original brand.
Today, Velites has grown into a team of 45 people with a turnover approaching €20 million, sustaining strong and consistent growth. They have established themselves as one of the leading partners of benchmark competitions such as CrossFit and HYROX, standing alongside some of the most advanced brands in the industry worldwide.
Today, Velites has grown into a team of 45 people with a turnover approaching €20 million, sustaining strong and consistent growth. They have established themselves as one of the leading partners of benchmark competitions such as CrossFit and HYROX, standing alongside some of the most advanced brands in the industry worldwide.
Witnessing this journey — from the very first idea to becoming a global reference in the sector — has been incredibly rewarding. When design is integrated into business strategy over the long term, it enables a company to scale solidly while preserving coherence over time. We value this shared journey as much as the new products we are already developing together for the years ahead.
Witnessing this journey — from the very first idea to becoming a global reference in the sector — has been incredibly rewarding. When design is integrated into business strategy over the long term, it enables a company to scale solidly while preserving coherence over time.
We value this shared journey as much as the new products we are already developing together for the years ahead.
- Arratola Aldea nº10
- 20810 - Aia (Spain)